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Ssangyong Motor seeks new leap forward


Ssangyong Motor CEO Lee Yoo-il pledged to shake up the competition in the local luxury sedan market long dominated by Hyundai and foreign rivals at the unveiling of its newest Chairman at the Seoul Motor Show on Thursday.

“In the large sedan segment where competition with imported carmakers is fierce, I believe the Chairman W Summit will become a game-changer,” he said, introducing the model. He set this year’s sales target for the new Chairman at about 500 vehicles.

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The Chairman W Summit

By Lee Ji-yoon (

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