Hyundai, Kia bet on Super Bowl ads
2013-01-29
Hyundai Motor and sister automaker Kia Motors will place a 36 billion won bet on this year’s Super Bowl. They will air several commercials during the game that will be watched by millions, in a bid to strengthen their foothold in the world’s second-biggest car market.
This year's NFL championship game is on Feb. 3 and advertising spots during the event are typically the most expensive each year.
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By Kim Tae-jong (e3dward@koreatimes.co.kr) | http://koreatimes.co.kr