“The rest of the year may not be as earth-shattering as the beginning has been” for Hyundai, said Jessica Caldwell, a senior industry analyst with Edmunds.com in Santa Monica, California. Honda and Toyota “will be more aggressive in the final months of the year.”
Krafcik said he’s not concerned.
“People will always say ‘you guys got lucky because competitors had to deal with this other thing,’” he said referring to the earthquake-related disruptions.
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