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Hyundai looks to Genesis to challenge BMW in Europe

2014-03-04

Hyundai Motor Co. will target the Czech Republic, Slovakia and southern Europe with the new Genesis sedan as South Korea’s biggest automaker seeks a premium-market foothold alongside dominant German manufacturers.

Hyundai will introduce the luxury car at the Geneva auto show this week and begin selling it in Europe by about June, Allan Rushforth, head of the Seoul-based manufacturer’s business in the region, said at a press conference in London.


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